Etch A Sketch® Announces iPhone Version On Apple App Store

Classic Drawing Toy Available For iPhone and iPod touch For Immediate Release
Tustin, CA– July 10, 2008– Freeze Tag today announced that a native version of Etch A Sketch, the world’s favorite drawing toy, will be available from the new Apple App Store beginning today. With finger-touch drawing, coloring options, shape creation and photo import/export, this digital doodling application offers much more than the original analog toy. And just like the classic toy, you can“shake” your iPhone or iPod touch to erase your sketches.
“Etch A Sketch on iPhone is a doodler’s dream,” said Craig Holland, CEO of Freeze Tag,“With the innovative Multi-Touch user interface you can actually create artwork by touching both‘digital’ knobs at the same time, something you can’t do on any other wireless device, or you can just use your fingers to draw directly on the gray canvas.”
With more than 150 million Etch A Sketch toys sold since 1960, The Ohio Art Company looks forward to a whole new generation of creators experiencing the brand through the iPhone.“Etch A Sketch is a classic toy brand that comes alive on the iPhone,” said Martin Killgallon, senior vice president of The Ohio Art Company.“We believe our consumers will be excited to see an innovative digital version of the classic toy they grew up with as a child,” he added.
Etch A Sketch will be available for just $4.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore
Also, Freeze Tag and Ohio Art announced that the Macintosh&PC versions of the digital Etch A Sketch are now available for download on major Internet casual games portals. In addition to extensive drawing tools, the Macintosh&PC versions include a set of games featuring the adventures of an all new character called Knobby™. In the fall, a packaged CD-ROM version will be available through major retail stores across the USA.
About Freeze Tag:
As a leading publisher of casual games, Freeze Tag delivers best-of-class casual video games where ever consumers want to play. Through its partnerships with classic consumer brand-holders like The Ohio Art Company, Scholastic, Universal Digital Products Group, and Nertz Card Company, Freeze Tag offers high quality entertainment that is always“family friendly fun!” Visit the Freeze Tag Web site at: www.freezetag.com
About Ohio Art:
Established in 1908 and headquartered in Bryan, Ohio, The Ohio Art Company is principally engaged in two lines of business including the marketing and distribution of toys both domestically and internationally as well as the manufacture and sale of custom metal lithography. The company is known world-wide for toy brands including Etch A Sketch®, K’s Kids® and Betty Spaghetty®. Visit the Ohio Art Web site at: www.ohioart.com.

EA ANNOUNCES GAME LINEUP FOR LAUNCH OF APP STORE

First Native EA Games for the iPhone and iPod touch: SCRABBLE, Sudoku and Tetris Offering New Playability LOS ANGELES, Calif.,– July 10, 2008– EA Mobile™, a division of Electronic Arts Inc (NASDAQ:ERTS), today announced its lineup of launch titles for the Apple App Store. Players will now be able to enjoy three popular EA games, SCRABBLE (US and Canada only), EA™ Sudoku and Tetris®, on their iPhone and iPod touch. As previously announced, a native version of Spore™ will be available to iPhone users in September when the game launches across all platforms.
The unique capabilities of the iPhone and iPod touch offer a new mobile gaming experience through the use of their touch screens, multiple sensors, and high definition graphics. For the first time, the device itself actually becomes an essential part of the game, enhancing game playability like never before.
“EA Mobile is thrilled to be developing games for mobile products as truly revolutionary as the iPhone and iPod touch,” said Travis Boatman, Vice President of Worldwide Studios, EA Mobile.“The innovative capabilities of these devices create a unique gaming experience that is very exciting and different from other platforms.”
All EA Mobile games for the iPhone and iPod touch will be available from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore on July 11.
SCRABBLE
SCRABBLE spells major F-U-N on your iPhone! SCRABBLE turns the touch screen into a game controller with simple intuitive controls that simulate real-life game pieces. Players can zoom in and out, drag, and drop tiles, even give their iPhone a shake to shuffle tiles. With a realistic look and feel that evokes the original board game, this exciting update includes a built-in word list, a“Best Word” Help feature to find the optimal word from the player’s tiles, score and stat tracking, as well as dynamic animations. Players can customize their game play with multiple difficulty levels, flexible game rules, and the option to play alone, challenge the computer player, or enjoy pass‘n play for two to four players.
Sudoku
The iPhone and iPod touch become part of the game as players tap and shake their way through 10,000 Sudoku grids with five difficulty levels. Players use the easy, straightforward touch controls to tap Regular Grid mode, or enter their favorite magazine or Internet puzzle in Newspaper mode. Tap Pen or Pencil to access the annotated keyboard and enter their selection or record options. Take advantage of helpful features including Error Checking, Hint and Candidate Numbers Auto-Fill. An in-game timer keeps the pressure on, while Stats Tracking records the number of grids solved and total time played. The high resolution, smooth animation of the iPhone delivers spectacular Japanese-themed animations. With Sudoku on the iPhone and iPod touch, the solution is at players’ fingertips.
Tetris
Tetris on the iPhone and iPod touch brings a new player experience to the ever-popular puzzle game. The touch screen allows players to pinch, drag, tap, and shake to clear rows and rack up points in a whole new way. With 15 different levels, this version of Tetris challenges every level of player– from the most novice to the experienced pro. High end music and sound effects combine with cool design and custom animated backgrounds to further heighten game play. Tetris for the iPhone and iPod touch features two different play modes – Marathon Mode and the all new Magic Mode, a unique touch screen implementation designed for Tetris on the iPhone.
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About EA Mobile
EA Mobile™, a division of EA’s Casual Entertainment Label, is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies.. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile and POGO, Need for Speed and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC and sub-licensed to Electronic Arts Inc. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY and YAHTZEE are trademarks of Hasbro and are used with permission. SCRABBLE is a trademark of Hasbro in the United States and Canadaand is used with permission. iPhone, iPod and iTunes are trademarks or registered trademarks of Apple Computer, Inc. All other trademarks are the property of their respective owners.

BIOWARE’S COMMUNITY TOPS 4 MILLION MEMBERS

BioWare Fan Site Exceeds Many Social Networking Communities Edmonton, Alberta, Canada (July 9, 2008)– Leading video game developer BioWare®, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced that its registered fan community is now over four million user accounts strong and still growing actively. With an average of 38,000 new accounts being created every month, the fan community is thriving with active, vocal members. While sites such as Friendster and Xanga host an audience of 1MM and 2MM respectively1, the BioWare community brings together 4MM2 people to chat, exchange ideas, discuss their favorite games, provide critical feedback to the BioWare development teams and more. BioWare continues to support and nurture its enthusiastic fan base through open communication with BioWare’s development team, and by providing exclusive content to registered community members.
Established in 1996 by co-founders Dr. Ray Muzyka and Dr. Greg Zeschuk, BioWare began promoting the idea of creating and managing a community behind Baldur’s Gate™ on 3rd party newsgroups and chat rooms. Then in 2001, BioWare launched its own forums with the release of Neverwinter Nights™ and began formally collecting community registrations. By 2003, BioWare hit the 1 million user account mark and it has continued to support the community through meaningful communication, features and content. With the release of Mass Effect™ for the PC and Xbox 360™ videogame and entertainment system, and the highly anticipated upcoming release of Dragon Age™, an epic role-playing game in which BioWare returns to its roots to deliver a compelling Dark Heroic fantasy epic, as well as other exciting projects on the horizon such as an as-yet unannounced MMO from BioWare Austin, BioWare’s community usership has risen to over four million registered members.
The BioWare mission is to deliver the best narrative-driven, emotionally compelling games in the world and the studio family has been recognized for this achievement in award-winning games such as Baldur’s Gate, Neverwinter Nights, Star Wars®: Knights of the Old Republic™, Jade Empire™ and Mass Effect. With some of its fans now over a decade of community membership, the BioWare engaged community has been an integral part in achieving that goal.
“It’s great to be able to talk directly with our fans– this is a cornerstone of BioWare’s success, past, present and future,” said Ray Muzyka, BioWare CEO and co-founder, and EA General Manager and Vice President.“We are proud to have created such a comfortable environment for BioWare’s millions of fans from all over the world – and we truly value their feedback.”
For more information, visit www.bioware.com/4million. To become a BioWare community member, please visit http://forums.bioware.com.

PAC-MAN and Ms. PAC-MAN Chomp Their Way Into Apple’s New App Store

San Jose, CA.,—July 10, 2008—Namco Networks, a leading publisher and developer of mobile games and entertainment for mass-market casual gamers, today announced that arcade-favorites, PAC-MAN® and Ms. PAC-MAN® is available today priced at just $9.99 each from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore
In addition to the classic game play offered by PAC-MAN and Ms. PAC-MAN, two of the most popular video games in American arcade history, the games have been‘upgraded’ to take full advantage of the iPhone’s capabilities. Countless hours and quarters have been spent at the arcade on these classic games, and now, the popularity of PAC-MAN and Ms. PAC-MAN can be enjoyed on-the-go with new iPhone features like controlling the game with an accelerometer.
“We are excited to add iPhone and iPod touch to the list of devices that consumers can use to play PAC-MAN and Ms. PAC-MAN,” said Scott Rubin, vice president of sales and marketing for Namco Networks.“We are delighted that we could utilize the innovation of the iPhone OS to bring high-quality, fun Namco titles like PAC-MAN and Ms. PAC-MAN to a new platform.”
PAC-MAN and Ms. PAC-MAN on the iPhone feature three unique control schemes, virtual d-pad control, touch screen and accelerometer, enabling the ultimate gaming experience while highlighting the capabilities of the platform. The accelerometer allows players to control PAC-MAN or Ms. PAC-MAN by tilting the phone in the direction that they want them to chomp the PAC-dots and ghosts or eat the bonus fruit. There are two distinct touchscreen controls for the game, one allows players to direct PAC-MAN’s path by simply tapping on the screen and the other introduces a virtual D-pad, simulating the game play of PAC-MAN and Ms. PAC-MAN on other gaming devices.
About Namco Networks
Since 2002, Namco Networks America Inc., a subsidiary of Namco Bandai Holdings (USA) Inc. and a worldwide leader in the high-tech entertainment industry, uses cutting-edge technology to provide fun, quality entertainment to mobile consumers throughout the Americas. For more information about Namco mobile games, please visit www.namcogames.com.

Gameloft Announces Apple App Store Line-up

Top Publisher Launches Slate of Games for iPhone&iPod Touch July 10th, 2008
FOR IMMEDIATE RELEASE
New York – Gameloft, a leading developer and publisher of mobile and console games, announced six games now available on the Apple App Store launching today. Games that are available include top sellers such as Brain Challenge, Bubble Bash, Chess&Backgammon Classics, Platinum Solitaire, Platinum Sudoku, and Diamond Twister. Each title capitalizes on iPhone’s distinctive gaming features and offers a unique set of original characteristics and gameplay.
“We’re delighted with the broad appeal of the applications we’ll have available on the Apple App Store at launch,” said Michel Guillemot, president, Gameloft.“Our best-selling titles have been specifically redeveloped and revamped to leverage the revolutionary features of the iPhone, and we are confident that iPhone owners will enjoy this new experience in gaming.”
Each game fully utilizes the accelerometer, touch screen and showcases enhanced graphics for the large iPhone screen. Game features include:
• Brain Challenge– More than just a game, it is an entertaining and easy solution for keeping your brain alert. Use the touch screen features to select the correct answers. Arrange cubes by gravity in an additional mini-game exclusive to iPhone.
• Bubble Bash-Have a blast tossing multi-colored bubbles into the sky to pop three or more bubbles of the same color. Aim with your finger to fire into the cluster before it drops and time runs out. In a special control mode that uses the accelerometer, the bubble launchers stand on a wheeled board which rolls all along the screen when tilting your iPhone
• Chess&Backgammon Classics– Chess and Backgammon are two of the oldest and most popular board games of all time, and both are now available in a single game. Move the pawns with the tip of your fingers, as you would do in real life, and shake the iPhone to throw the dice at Backgammon or choose the portrait or landscape orientation of the chessboard.
• Diamond Twister – This dazzling game takes new twist on the most popular genre of gem-matching puzzle. Not only can you slide your finger directly on the screen to make the gems move, but the game also features an innovative rotating gameplay. By simply rotating your iPhone, motion-sensor enables you to actually choose from which side diamonds should fall.
• Platinum Solitaire- The latest adaptation of the famous card game, set in the trendiest casino environments! Bonus features include five new games exclusive to iPhone. Move all your cards with your finger for the easiest card control and shake your phone to shuffle the cards.
• Platinum Sudoku- Leave the messy pen and newspaper behind and play one of 20 million Sudoku and Kakuro puzzles anywhere. Draw numbers on-screen with your finger and play either in landscape or portrait mode, by simply turning your iPhone.
Diamond Twister, Platinum Sudoku, Platinum Solitaire and Bubble Bash will be available for just $7.99 while Brain Challenge and Chess&Backgammon Classics will be priced at $9.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore
About Gameloft
Gameloft is a leading international publisher and developer of video games for mobile phones and consoles. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units by 2012. Gameloft games are also available to players on WiiWare and DS, Microsoft’s Xbox LIVE Arcade, Apple’s iPod and iPhone, and PCs.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, DreamWorks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Chuck Norris, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Lisbon, Copenhagen, Warsaw, Helsinki, Vienna, Bucharest, New Delhi, Seoul, Kuala Lumpur, Beijing, Hong Kong, Singapore, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA

PopCap Announces Bejeweled 2 Game Available on Apple App Store at Launch

Casual Games Leader Delivers Latest Installment in Blockbuster Puzzle Game Series with Its First iPhone-Native Title for the Mobile Market Seattle, WA–July 10, 2008—PopCap Games, the leading developer and publisher of casual games, today announced its Bejeweled 2 game for iPhone and iPod touch will be available beginning today from the new Apple App Store. Nearly five million users have already played the web app version of Bejeweled since its debut last summer, and hundreds of millions more have played the PC, online and console versions. Consumers have enjoyed more than six billion hours of the Bejeweled franchise across more than a dozen platforms from iPods to seatbacks on leading airlines.
“With the launch of Bejeweled 2 for iPhone, PopCap further strengthens its relationship with Apple to support the world’s most popular handheld devices,” noted Andrew Stein, director of mobile platforms at PopCap.“We’ve developed a winning strategy of taking our most popular, top-selling titles and optimizing them specifically to take advantage of a range of next-generation mobile devices like the iPhone. In launching PopCap’s first iPhone-native game, we continue to deliver the best mobile gaming content on any platform.”
With Bejeweled 2 for iPhone, PopCap is bringing all the addictive gameplay of the original in an iPhone-native version that has been fully optimized and enhanced to support iPhone 2.0 software and iPhone 3G. The game will be available for just $9.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore
Tuned specifically for the iPhone, Bejeweled 2 offers touch screen support with intelligence to determine which gem a player meant to touch (select), even when the player hasn’t used precise finger strokes to“hit” the second gem perfectly. Additionally, the game will use the accelerometer to detect orientation and automatically shift between vertical and landscape modes depending on how the user is holding the device.
PopCap’s leadership role in mobile gaming is underscored by its growing line-up of popular titles for the handheld market, including Chuzzle™ Mobile, Bookworm™ Mobile and the upcoming Peggle™ Mobile — the first mobile games that PopCap developed and is distributing directly. Bejeweled and Zuma™, two of PopCap’s most popular games, have also been runaway successes on game-capable iPods since their introduction on those devices last year. Peggle, introduced for iPod in late 2007, has also enjoyed critical and commercial success, and is the highest-rated game for iPod based on customer rankings at iTunes.com.
About PopCap
PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”— fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

DICE UNVEILS RHIANNA PRATCHETT AS WRITER BEHIND MIRROR’S EDGE

Original Fiction in Mirror’s Edge Introduces Faith– a Strong New Iconic Videogame Heroine Redwood City, CA.– July 10, 2008–“Once this city used to pulse with energy; dirty and dangerous, but alive and wonderful. Now it is something else.”– Faith. DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced that writer and story designer Rhianna Pratchett is responsible for crafting the intricate script for Mirror’s Edge™ – a unique first-person action adventure. Pratchett introduces players to Faith, a‘runner’ in a world where communication channels are highly monitored and the movement of human traffic is closely watched. When Faith’s sister gets framed for a murder she did not commit, Faith finds herself on the edge of the city, on the wrong side of the law.
“It was a great experience working with the team at DICE to help breathe life into Faith; her world, relationships and backstory,” said Rhianna Pratchett.”My heroines and heroes have always been the ones who were ordinary, but through the events of a story, became extraordinary. Faith is skilled, but she’s certainly not a superhero. She has her flaws, like all of us. In short: she’s real. That’s her appeal.”
Mirror’s Edge delivers players straight into the shoes of this modern day heroine as she traverses the vertigo-inducing cityscape, engaging in intense combat, fast-paced chases and challenging puzzles. With a never-before-seen sense of movement and perspective, players are drawn into Faith’s world.
“We were excited to work with Rhianna to develop the story, setting and character of Faith,” said Owen O’Brien, Executive Producer, DICE.“We were extremely lucky to be able to work with someone who is not only a writer, but also a core gamer, to create the world of Mirror’s Edge.”
Pratchett has been recognized by the videogame entertainment industry for numerous achievements in her 10 year gaming career including being voted by Next-Gen.Biz as one of the 100 most influential women in the games industry. She’s also worked on a number of high profiles games including Heavenly Sword and Overlord that have been nominated for a BAFTA and Develop Award for creation of story, character and new intellectual property. For more information on her work, please visit www.rhiannapratchett.com.
Mirror’s Edge is being developed at EA Digital Illusions CE AB (DICE) in Stockholm, Sweden. This revolutionary new take on the first person action adventure genre will ship this winter for the PLAYSTATION®3 computer entertainment system, Xbox 360™ videogame and entertainment system and for the PC. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, please visit www.dice.se or www.ea.com.
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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com.More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and Mirror’s Edge are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation” and“PLAYSTATION” are registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owne

Strategy First Inc. and Evolution Vault Release Epic Space RTS, Galactic Dream: Rage of War

Engage in galactic warfare and push the limits of the real-time strategy genre! MONTREAL, Quebec– July 10, 2008– Strategy First Inc. a leading developer and worldwide publisher of entertainment software for the PC and a wholly-owned unit of Silverstar Holdings (NASDAQ:SSTR), and Evolution Vault are pleased to announce the release of Galactic Dream: Rage of War.
About Galactic Dream: Rage of War
They say fate controls our lives and that the future is already written. It is also said that life is a blessing from the Gods above. For hundred of years we have searched for the answer to an eternal question: “Are we alone?” The question was left unanswered throughout time. When the Terrans were finally forced to leave the Colonies and venture far into space, many challenges and dangers awaited them. Out there, in the dark, the watchful eye of the Argo – an alien species set for destruction of all sentient life – keeps a close eye on them. No matter where they go…
For more information and to order your copy now, please follow the link: http://www.strategyfirst.com/en/games/GalacticDreamROW
About Strategy First Inc.
Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (NasdaqCM:SSTR), is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the company is well known for its proprietary groundbreaking titles, like the award winning Disciples, Jagged Alliance and Space Empires series of games, which are under continuing development. The company provides a unique alternative for independent developers seeking to market their games to a worldwide audience. www.strategyfirst.com
About Silverstar Holdings
Silverstar Holdings Ltd. is an international publisher and developer of interactive entertainment software. It currently owns Empire Interactive, PLC and Strategy First, Inc. Empire Interactive ( www.empireinteractive.com) is a leading developer and publisher of interactive entertainment software games, including Starsky&Hutch, Big Mutha Truckers, Ford Racing and FlatOut. Empire’s products are delivered on both console and PC platforms. Strategy First ( www.strategyfirst.com) is a developer and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings visit www.silverstarholdings.com
About Evolution Vault
Evolution Vault was established in October 2005 as an independent developer of computer games. Since then, they have been developing a real-time strategy game in space, called Galactic Dream: Rage of War. Today they are expanding their territory towards online gaming, while striving to provide a consistent gaming environment for players worldwide.
The statements which are not historical facts contained in this press release are forward looking statements that involve certain risks and uncertainties, including but not limited to risks associatedwith the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company’s filings with the Securities and Exchange Commission

Battlefront.com opens new website! And summer sale!

Thursday, 10 July 2008
After months of preparations, Battlefront.com, an independent web based publisher and developer of war and strategy games, has finally launched its completely revamped web portal at www.battlefront.com. Using modern web 2.0 technologies, we are offering a more streamlined shopping experience for customers, many new game related and community centered features, a completely new community forum (one of the largest wargame related discussion board on the web), and much more.
As one of the oldest web-based publishers around (established 1997!), we’re proud to now also be one of the most up to date, with improved infrastructure services allowing us to offer many new exciting features in the near future.
We would like to invite everyone to check out the new portal. And as an extra incentive, we’re also launching a Special Summer Sale for the month of July!
Here is how the Summer Sale works:
- when you visit www.battlefront.com you will find a discount coupon code on the front page!
- when you make a purchase, you can enter the coupon code during the Checkout, and 30% (yes, thirty percent!) will be deducted off your final order value!
- you can only use one coupon per order, but if you place more than one order, you can use the coupon again.
- the summer sale will run until July 31st, 2008!
See you at www.battlefront.com!

2K Games to Publish Cryptic Studios’ Upcoming MMO Champions Online™

FOR IMMEDIATE RELEASE
New York, NY– July 10, 2008– 2K Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that it will be the North American and international publisher for Cryptic Studios’™ highly anticipated massively multiplayer online (MMO) action game, Champions Online™, being developed for the Xbox 360® video game and entertainment system from Microsoft* and Games for Windows®. Champions Online is scheduled for release in spring of 2009.
“2K Games is excited to work with such a talented group as Cryptic Studios,” said Christoph Hartmann, president of 2K.“Given their stellar pedigree and amazing grasp of the MMO genre, we are confident that Champions Online will deliver an innovative and exciting action MMO experience to gamers.”
Cryptic Studios, based in Los Gatos, CA and established in July 2000, is one of the leading independent developers of massively multiplayer online games for Windows PC and current generation systems. As an independent, employee-owned company, Cryptic is committed to delivering high quality, innovative cross platform MMO gameplay. Cryptic is best known as the creator of the award-winning City of Heroes® and City of Villains™ MMO titles. Based on the popular Champions™ pen-and-paper RPG, Champions Online will give players the power of total customization for their hero experience while they explore a vast comic book universe.
“2K Games is a terrific publishing partner for Champions Online,” said John Needham, CEO of Cryptic Studios.“Cryptic is proud that Champions Online will be 2K’s first MMO title and we look forward to working together towards a tremendous launch next year.”
Champions Online is not yet rated by the ESRB. For more information, log onto www.champions-online.com
*Champions Online for Xbox 360 is not yet concept approved by Microsoft
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
“Champions” and“Champions Online” are trademarks of Cryptic Studios, Inc.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group o companies and are used under license from Microsoft.
All trademarks and copyrights contained herein are the property of their respective holders.
Important Legal Information
In connection with the tender offer commenced by Electronic Arts Inc., the Company has filed with the Securities Exchange Commission a Solicitation/Recommendation Statement on Schedule 14D-9. The Company’s stockholders should read carefully the Solicitation/Recommendation Statement on Schedule 14D-9 (including any amendments or supplements thereto) prior to making any decisions with respect to Electronic Arts’ tender offer because it contains important information. Free copies of the Solicitation/Recommendation Statement on Schedule 14D-9 and the related amendments or supplements thereto that the Company has filed with the SEC are available at the SEC’s website at www.sec.gov. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities, pursuant to Electronic Arts’ tender offer or otherwise.
This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee’s investigation of the Company’s stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims andproceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Further risks and uncertainties associated with Electronic Arts’ tender offer to acquire the Company’s outstanding shares are as follows: the risk that key employees may pursue other employment opportunities due to concerns as to their employment security with the Company; the risk that the acquisition proposal will make it more difficult for the Company to execute its strategic plan and pursue other strategic opportunities; the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with Electronic Arts’ tender offer, or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled “Risk Factors,” as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2008, in the section entitled “Risk Factors.” All forward-looking statements are qualified by these cautionary statements and are made only as of the date they are made.